Synopsis
Our campaign to re-launch this former printworks as the most exclusive and desirable residential property investment in the North of England resulted in such a clamour for more information that property agents reported they had never seen anything like it before.
Apartments were targeted at hard to reach high wealth individuals, so the exclusive tone of our creative ‘Ssh!’ treatment and viral marketing created a buzz around ‘reverse’ sales psychology – even a commemorative book was produced. And thanks once again to our friend Alex Telfer for his stunning photography.
Well, you don’t want everyone to know when you’re on to a good thing first.