Nexus

The Bus. An Easy Way from A to Z

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Synopsis

Bus travel is cheap and convenient and offers an environmentally friendly answer to congestion and parking problems caused by ever increasing car ownership.

However bus travel has an image problem. To persuade people to make the switch from their cars, we needed to first challenge outdated perceptions of bus travel.

Our response was this high impact, high exposure animated campaign, promoting bus travel benefits and positioning the bus as 'an easy way from A to B'. Inspired.

Awards

  • Roses Advertising Awards
    Best Use of Illustration/ Animation

  • Fresh Awards
    Best TV Commercial

  • TV Commercial
  • Nexus A to Z campaign
  • Press Advert
  • Press Advert
  • Press Advert
  • Nexus ad 1
  • Nexus ad 2
  • nexus ad 3

Account Handlers

  • Clare Hampton

    Clare Hampton

    Account Director

    Account handler, worked in Agency-land for over 12 years. Loves a damn good laugh, pity I sit opposite Yousaf! Like running and circuit training Love music - everything from Dean Martin to George Michael, Take That to Kings of Leon! Favourite movie: Planes, Trains & Automobiles

       

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