Inov8

Regarded as one of the best off-road running brands on the market, extreme running footwear company Inov8 wanted an eye-catching campaign to promote its equally eye-catching running shoes for Press and Point Of Sale.

So that's exactly what they got. Featuring beautiful pictures of runners shot on the Northumberland hills, we used a clever combination of inspiring photography and stunning typography to give the products much needed stand-out in a particularly crowded market place.