Synopsis
A nationwide campaign for the UK charity, Crimestoppers, to encourage members of the public, who may have details related to domestic violence crimes, to pass on and report information with complete anonymity - by phone or online channels.
Our strategy was to develop ranges of emotively provocative marketing materials including posters, leaflets, calling cards and e-marketing aimed at the whole social spectrum and young people. The campaign was executed across a variety of media including newspapers, magazines, outdoor and sporting events.
According to Crimestoppers, leads in the form of actionable information increased by 22% as a result of the campaign.