Synopsis
Barbour make a range of iconic outdoor performance sports clothing. None more so than the new Linhope range, a premium product for serious field sports enthusiasts.
Designed by experts for experts, the Linhope range set the look for a new technical approach by Barbour. It won the prime industry award for shooting clothing in 2008 and has received many plaudits from punters and media for its innovative features.
Using specialist sports shooting off and online media, the challenge was to launch and establish the Linhope range as a breakthrough technical sports product.
Our creative solution cast-off the traditions of shooting category advertising norms and signalled the arrival of the new technical approach. The result had all the 'wit, grit and glamour' of the Barbour name heritage, but set in the new context of leading edge technical design. The Barbour Linhope range brand has gone from strength to strength as a result.