CIPR Awards Win
Different's work for Tyne & Wear Fire and Rescue Service received two Gold Awards and a Silver Awards in the regional Chartered Institute of Public Relations Awards on Friday for the 2008 'Fireworks and Bonfires ruin lives in a flash' campaign.
The two Golds were for the Measurement & Evaluation and the Best Web/Microsite campaign. The campaign was also awarded a silver award in the best integrated campaign . The campaign has already been recognised by The Scottish Advertising Awards, Fresh, Roses, CIPR Excellence award schemes and led to an 80% year on year reduction in bonfire and firework related injuries.
