Car Group Aims For World Class Reputation

Benfield, one of the country's largest independent motor groups, is looking to build its reputation into a world class retailer and has appointed Different as its integrated marketing agency.

Newcastle-based Benfield has outlined its ambitious growth plans. Chief Executive Mark Squires said, 'We now feel it's time to develop our marketing and brand activity to reflect our expansion plans and aspirattions going forward. We are a family-owned business employing over 1,100 people representing a strong portfolio of world-famous brands and have a very loyal customer base.'

Different will work on a range of activity across all on and offline marketing communications activitty including branding, TV, radio and press advertising, online advertising, social networking, direct marrketing and point of sale.

Benfield has recently added five dealerships to its portfolio and and is looking to expand through further acquisitions.